I began by establishing foundational context, meeting with the original product and engineering stakeholders to understand why Live Tables was created and which event workflows it supported, including call-for-papers and multi-round internal nominations. Due to limited product analytics, I partnered with the business analytics team to identify 20 active Live Table users across client admins, Customer Success, and freelancers, then conducted 15 in-depth interviews to understand roles, experience levels, value drivers, and friction points throughout creation, sharing, and collaboration.

I synthesized research findings into clear opportunity areas and shared them with Product and Engineering to align on where complexity was blocking adoption. Together, we prioritized problems based on user impact versus development lift, creating a shared roadmap for incremental improvement. As the sole UX designer, I facilitated ideation, ensured research insights stayed central to decisions, and partnered closely with Product to scope work into agile, shippable phases.

I led iterative design focused on reducing setup friction and increasing transparency during creation. Solutions included streamlining Live Table creation, enabling users to copy and templatize tables across events, introducing in-context previews so users could see what they were building earlier, and improving bulk-editing workflows for large data sets. I collaborated closely with UI and engineering partners to ensure designs scaled across complex permission models and large data volumes.

Designs were tested through multiple rounds of client validation, where users consistently responded positively to clearer creation flows, earlier visual feedback, and reduced repetitive work. Testing surfaced strong demand for more dynamic permissioning and multi-stage collaboration, particularly for nomination workflows involving Sales, Finance, and Marketing leadership. These insights directly informed which features were shipped and which were documented for future investment.

This project transformed Live Tables from a power-user-only feature into a more approachable, scalable collaboration tool for enterprise event teams. While not all validated ideas shipped immediately, the work established a strong UX foundation and informed future roadmap investments. I also designed and validated a forward-looking Notification Journey concept to automate multi-stage approvals, demonstrating strategic thinking beyond immediate delivery and reinforcing UX’s role in long-term product evolution.

I began by establishing foundational context, meeting with the original product and engineering stakeholders to understand why Live Tables was created and which event workflows it supported, including call-for-papers and multi-round internal nominations. Due to limited product analytics, I partnered with the business analytics team to identify 20 active Live Table users across client admins, Customer Success, and freelancers, then conducted 15 in-depth interviews to understand roles, experience levels, value drivers, and friction points throughout creation, sharing, and collaboration.

I synthesized research findings into clear opportunity areas and shared them with Product and Engineering to align on where complexity was blocking adoption. Together, we prioritized problems based on user impact versus development lift, creating a shared roadmap for incremental improvement. As the sole UX designer, I facilitated ideation, ensured research insights stayed central to decisions, and partnered closely with Product to scope work into agile, shippable phases.

I led iterative design focused on reducing setup friction and increasing transparency during creation. Solutions included streamlining Live Table creation, enabling users to copy and templatize tables across events, introducing in-context previews so users could see what they were building earlier, and improving bulk-editing workflows for large data sets. I collaborated closely with UI and engineering partners to ensure designs scaled across complex permission models and large data volumes.

Designs were tested through multiple rounds of client validation, where users consistently responded positively to clearer creation flows, earlier visual feedback, and reduced repetitive work. Testing surfaced strong demand for more dynamic permissioning and multi-stage collaboration, particularly for nomination workflows involving Sales, Finance, and Marketing leadership. These insights directly informed which features were shipped and which were documented for future investment.

This project transformed Live Tables from a power-user-only feature into a more approachable, scalable collaboration tool for enterprise event teams. While not all validated ideas shipped immediately, the work established a strong UX foundation and informed future roadmap investments. I also designed and validated a forward-looking Notification Journey concept to automate multi-stage approvals, demonstrating strategic thinking beyond immediate delivery and reinforcing UX’s role in long-term product evolution.