Baylee Froerer
Experience
2023-2025
Rainfocus
Product designer • Event Registration & Hotel Management • B2B & B2B2C
Led strategic UX for event registration and hotel management, designing workflows across booking changes, inventory management, payments, and waitlists. Shaped experiences for multiple personas by enabling admins to build and customize workflows while standardizing attendee interactions. Drove product direction through client research, stakeholder collaboration, and high-fidelity prototypes that validated, marketed, and scaled key platform features.
As the sole UX designer, I led the strategic integration of the acquired WebEvents platform into our existing system, directly reporting to company executives and the acquired leadership team. I drove end-to-end design strategy, client discovery, and cross-functional collaboration, translating complex workflows and pain points into intuitive, efficient experiences. By balancing rapid business constraints with user-centered design, I delivered a seamless, scalable platform that aligned both client needs and executive objectives.
2021-2023
Jr. Product Designer • Data & Report Analysis • B2B
Led end-to-end UX for event marketing dashboards and reporting tools, transforming complex analytics into clear, actionable experiences. Drove product decisions through user research, data analysis, and close collaboration with BI, product, and engineering teams to deliver scalable, tested solutions aligned with business goals.
Designed and delivered Rainfocus app within Salesforce Appexchange platform. Led rapid, cross-functional collaboration meetings to integrate multiple product features into a cohesive app, utilizing the Salesforce design system and delivering four production-ready features within a three-week timeline. Created market-ready prototypes used by internal Sales team to showcase product to enterprise clients.
May-Sep 2021
Overstock
Product design Intern • Mobile App • B2C
Improved site navigation and feature design to increase findability by 7%, collaborating closely with product managers, developers, and marketing teams. Led end-to-end UX from research and prototyping to validation through surveys, click tests, and tree tests, while aligning designs across multiple teams and adapting rapidly to feedback to meet both user and business goals.
2018-2020
Connor Group
Project Coordinator • Accounting Firm
Worked with Connor Group’s Managed Services team to drive business operations, and employee engagement initiatives. Led website research and design, implemented Agile SCRUM practices with the executive team, managed onboarding, and created company communications. Planned and directed events and conferences while launching programs to connect employees with local charities, serving as the primary point of contact for directors and managers to streamline solutions and support company culture.
2017-2018
Valley Behavioral Health
Social Worker • SSW UT State Licensing
Provided support for teenagers in an outpatient behavioral health unit, helping them adapt to traditional school environments. Facilitated daily group sessions to teach social and behavioral skills, built trusting relationships with clients, and collaborated with multidisciplinary teams to ensure consistent, high-quality care.
2016-2017
Weber Human Services
Social Work Intern • Adult Mental Health Unit
Provided support for adults in an outpatient mental health unit, helping patients adapt to managing work and personal life balance. Facilitated daily group sessions to teach social and emotion regulation, built trusting relationships with patients, and collaborated with multidisciplinary teams to ensure consistent, high-quality care.
2010-2017
Sonora Grill
Hostess, Digital Content Manager, & Waitress • Restaurant
During my college experience I managed the digital content platforms for the restaurant while acting as the first point of contact, managing reservations, and optimizing capacity and efficiency. Facilitated a seamless dining experience by coordinating with service staff, addressing guest needs, and maintaining a clean, organized reception area. The final 4 years I was a lead waiter, managing front-of-house staff while delivering exceptional dining experiences by resolving guest issues, training staff, and supervising service.
Education
2020-2021
DevMountain
UX Design Student
Earned a UX Design certificate from Devmountain at the top of my class, completing hands-on projects that included creating personas, conducting user interviews, and applying research insights to prototyping, usability testing, and building a professional portfolio.
2010-2017
Weber State University
Bachelor of Science, Social Work - Emphasis in Behavioral & Social Psychology • Minor in German
Completed a Bachelor’s degree in Social Work with a minor in German while leading a year-long internship at Weber Human Services’ adult outpatient unit. I also organized volunteer initiatives, established a 501(c), supporting 120+ NICU families, and served as a research assistant collecting and analyzing data to inform social service programs and resource allocation for at-risk children.
©Baylee Froerer
• 2026 • Remade far too many times to count
Experience
2023-2025
Rainfocus
Product designer • Event Registration & Hotel Management • B2B & B2B2C
Led strategic UX for event registration and hotel management, designing workflows across booking changes, inventory management, payments, and waitlists. Shaped experiences for multiple personas by enabling admins to build and customize workflows while standardizing attendee interactions. Drove product direction through client research, stakeholder collaboration, and high-fidelity prototypes that validated, marketed, and scaled key platform features.
As the sole UX designer, I led the strategic integration of the acquired WebEvents platform into our existing system, directly reporting to company executives and the acquired leadership team. I drove end-to-end design strategy, client discovery, and cross-functional collaboration, translating complex workflows and pain points into intuitive, efficient experiences. By balancing rapid business constraints with user-centered design, I delivered a seamless, scalable platform that aligned both client needs and executive objectives.
2021-2023
Jr. Product Designer • Data & Report Analysis • B2B
Led end-to-end UX for event marketing dashboards and reporting tools, transforming complex analytics into clear, actionable experiences. Drove product decisions through user research, data analysis, and close collaboration with BI, product, and engineering teams to deliver scalable, tested solutions aligned with business goals.
Designed and delivered Rainfocus app within Salesforce Appexchange platform. Led rapid, cross-functional collaboration meetings to integrate multiple product features into a cohesive app, utilizing the Salesforce design system and delivering four production-ready features within a three-week timeline. Created market-ready prototypes used by internal Sales team to showcase product to enterprise clients.
May-Sep 2021
Overstock
Product design Intern • Mobile App • B2C
Improved site navigation and feature design to increase findability by 7%, collaborating closely with product managers, developers, and marketing teams. Led end-to-end UX from research and prototyping to validation through surveys, click tests, and tree tests, while aligning designs across multiple teams and adapting rapidly to feedback to meet both user and business goals.
2018-2020
Connor Group
Project Coordinator • Accounting Firm
Worked with Connor Group’s Managed Services team to drive business operations, and employee engagement initiatives. Led website research and design, implemented Agile SCRUM practices with the executive team, managed onboarding, and created company communications. Planned and directed events and conferences while launching programs to connect employees with local charities, serving as the primary point of contact for directors and managers to streamline solutions and support company culture.
2017-2018
Valley Behavioral Health
Social Worker • SSW UT State Licensing
Provided support for teenagers in an outpatient behavioral health unit, helping them adapt to traditional school environments. Facilitated daily group sessions to teach social and behavioral skills, built trusting relationships with clients, and collaborated with multidisciplinary teams to ensure consistent, high-quality care.
2016-2017
Weber Human Services
Social Work Intern • Adult Mental Health Unit
Provided support for adults in an outpatient mental health unit, helping patients adapt to managing work and personal life balance. Facilitated daily group sessions to teach social and emotion regulation, built trusting relationships with patients, and collaborated with multidisciplinary teams to ensure consistent, high-quality care.
2010-2017
Sonora Grill
Hostess, Digital Content Manager, & Waitress • Restaurant
During my college experience I managed the digital content platforms for the restaurant while acting as the first point of contact, managing reservations, and optimizing capacity and efficiency. Facilitated a seamless dining experience by coordinating with service staff, addressing guest needs, and maintaining a clean, organized reception area. The final 4 years I was a lead waiter, managing front-of-house staff while delivering exceptional dining experiences by resolving guest issues, training staff, and supervising service.
Education
2020-2021
DevMountain
UX Design Student
Earned a UX Design certificate from Devmountain at the top of my class, completing hands-on projects that included creating personas, conducting user interviews, and applying research insights to prototyping, usability testing, and building a professional portfolio.
2010-2017
Weber State University
Bachelor of Science, Social Work - Emphasis in Behavioral & Social Psychology • Minor in German
Completed a Bachelor’s degree in Social Work with a minor in German while leading a year-long internship at Weber Human Services’ adult outpatient unit. I also organized volunteer initiatives, established a 501(c), supporting 120+ NICU families, and served as a research assistant collecting and analyzing data to inform social service programs and resource allocation for at-risk children.
©Baylee Froerer
• 2026 • Remade far too many times to count
Experience
2023-2025
Rainfocus
Product designer • Event Registration & Hotel Management • B2B & B2B2C
Led strategic UX for event registration and hotel management, designing workflows across booking changes, inventory management, payments, and waitlists. Shaped experiences for multiple personas by enabling admins to build and customize workflows while standardizing attendee interactions. Drove product direction through client research, stakeholder collaboration, and high-fidelity prototypes that validated, marketed, and scaled key platform features.
As the sole UX designer, I led the strategic integration of the acquired WebEvents platform into our existing system, directly reporting to company executives and the acquired leadership team. I drove end-to-end design strategy, client discovery, and cross-functional collaboration, translating complex workflows and pain points into intuitive, efficient experiences. By balancing rapid business constraints with user-centered design, I delivered a seamless, scalable platform that aligned both client needs and executive objectives.
2021-2023
Jr. Product Designer • Data & Report Analysis • B2B
Led end-to-end UX for event marketing dashboards and reporting tools, transforming complex analytics into clear, actionable experiences. Drove product decisions through user research, data analysis, and close collaboration with BI, product, and engineering teams to deliver scalable, tested solutions aligned with business goals.
Designed and delivered Rainfocus app within Salesforce Appexchange platform. Led rapid, cross-functional collaboration meetings to integrate multiple product features into a cohesive app, utilizing the Salesforce design system and delivering four production-ready features within a three-week timeline. Created market-ready prototypes used by internal Sales team to showcase product to enterprise clients.
May-Sep 2021
Overstock
Product design Intern • Mobile App • B2C
Improved site navigation and feature design to increase findability by 7%, collaborating closely with product managers, developers, and marketing teams. Led end-to-end UX from research and prototyping to validation through surveys, click tests, and tree tests, while aligning designs across multiple teams and adapting rapidly to feedback to meet both user and business goals.
2018-2020
Connor Group
Project Coordinator • Accounting Firm
Worked with Connor Group’s Managed Services team to drive business operations, and employee engagement initiatives. Led website research and design, implemented Agile SCRUM practices with the executive team, managed onboarding, and created company communications. Planned and directed events and conferences while launching programs to connect employees with local charities, serving as the primary point of contact for directors and managers to streamline solutions and support company culture.
2017-2018
Valley Behavioral Health
Social Worker • SSW UT State Licensing
Provided support for teenagers in an outpatient behavioral health unit, helping them adapt to traditional school environments. Facilitated daily group sessions to teach social and behavioral skills, built trusting relationships with clients, and collaborated with multidisciplinary teams to ensure consistent, high-quality care.
2016-2017
Weber Human Services
Social Work Intern • Adult Mental Health Unit
Provided support for adults in an outpatient mental health unit, helping patients adapt to managing work and personal life balance. Facilitated daily group sessions to teach social and emotion regulation, built trusting relationships with patients, and collaborated with multidisciplinary teams to ensure consistent, high-quality care.
2010-2017
Sonora Grill
Hostess, Digital Content Manager, & Waitress • Restaurant
During my college experience I managed the digital content platforms for the restaurant while acting as the first point of contact, managing reservations, and optimizing capacity and efficiency. Facilitated a seamless dining experience by coordinating with service staff, addressing guest needs, and maintaining a clean, organized reception area. The final 4 years I was a lead waiter, managing front-of-house staff while delivering exceptional dining experiences by resolving guest issues, training staff, and supervising service.
Education
2020-2021
DevMountain
UX Design Student
Earned a UX Design certificate from Devmountain at the top of my class, completing hands-on projects that included creating personas, conducting user interviews, and applying research insights to prototyping, usability testing, and building a professional portfolio.
2010-2017
Weber State University
Bachelor of Science, Social Work - Emphasis in Behavioral & Social Psychology • Minor in German
Completed a Bachelor’s degree in Social Work with a minor in German while leading a year-long internship at Weber Human Services’ adult outpatient unit. I also organized volunteer initiatives, established a 501(c), supporting 120+ NICU families, and served as a research assistant collecting and analyzing data to inform social service programs and resource allocation for at-risk children.
©Baylee Froerer
• 2026 • Remade far too many times to count