Baylee Froerer
Streamlining Package Waitlist Operations
Why this matters: This project shows how I turn messy, high-volume operational workflows into clear, decision-ready product systems that reduce manual effort.
Overview
Rainfocus
Problem Statement & Summary:
As the sole UX designer, I led discovery, testing, and handoff of a reworked package waitlist experience that helped admin teams manage invites, track outcomes, and report progress without relying on external tools or manual data cleanup. Clients managing a feature called package waitlists, were handling thousands of attendees with tools that lacked search, visibility, and lifecycle tracking, forcing manual workarounds, fragmented reporting, and high operational risk.
Team:
- Product Manager
- UX designer (me)
- QA
- UI Developer
- Front & Back end developers
Timeline:
Design & Validation: 4 weeks, followed by phased development releases
SaAs
Registration
B2B
Discovery & Problem Framing
I partnered with internal admin users and clients to understand how waitlists were actually used at scale, uncovering that teams were not managing lists sequentially but instead making data-driven decisions across purchasing, upgrades, and executive access.
Defining the Right Scope
I synthesized research into clear, solvable problem areas and aligned with product and engineering on what would deliver the most impact within realistic development constraints, while documenting larger segmentation needs for future roadmap consideration.
Design Exploration & A/B Testing
I designed two distinct prototypes and ran structured A/B tests with consistent tasks and questioning to validate clarity, task success, and expectation alignment, using behavioral observations to guide iteration rather than preference alone.
Iteration & Validation
Insights from testing were consolidated into a single refined solution, improving search-ability, status tracking, and visibility into invite outcomes, while eliminating the need for custom attributes and external reporting.
Delivery & Rollout Strategy
I partnered closely with product and engineering to stage the rollout, ensuring the solution could ship incrementally while helping admin users adapt smoothly to new workflows without disruption.
Final Solution
©Baylee Froerer
• 2026 • Remade far too many times to count
Baylee Froerer
Streamlining Package Waitlist Operations
Why this matters: This project shows how I turn messy, high-volume operational workflows into clear, decision-ready product systems that reduce manual effort.
Overview
Rainfocus
Problem Statement & Summary:
As the sole UX designer, I led discovery, testing, and handoff of a reworked package waitlist experience that helped admin teams manage invites, track outcomes, and report progress without relying on external tools or manual data cleanup. Clients managing a feature called package waitlists, were handling thousands of attendees with tools that lacked search, visibility, and lifecycle tracking, forcing manual workarounds, fragmented reporting, and high operational risk.
Team:
- Product Manager
- UX designer (me)
- QA
- UI Developer
- Front & Back end developers
Timeline:
Design & Validation: 4 weeks, followed by phased development releases
SaAs
Registration
B2B
Discovery & Problem Framing
I partnered with internal admin users and clients to understand how waitlists were actually used at scale, uncovering that teams were not managing lists sequentially but instead making data-driven decisions across purchasing, upgrades, and executive access.
Defining the Right Scope
I synthesized research into clear, solvable problem areas and aligned with product and engineering on what would deliver the most impact within realistic development constraints, while documenting larger segmentation needs for future roadmap consideration.
Design Exploration & A/B Testing
I designed two distinct prototypes and ran structured A/B tests with consistent tasks and questioning to validate clarity, task success, and expectation alignment, using behavioral observations to guide iteration rather than preference alone.
Iteration & Validation
Insights from testing were consolidated into a single refined solution, improving search-ability, status tracking, and visibility into invite outcomes, while eliminating the need for custom attributes and external reporting.
Delivery & Rollout Strategy
I partnered closely with product and engineering to stage the rollout, ensuring the solution could ship incrementally while helping admin users adapt smoothly to new workflows without disruption.
Final Solution
©Baylee Froerer
• 2026 • Remade far too many times to count
Baylee Froerer
Streamlining Package Waitlist Operations
Why this matters: This project shows how I turn messy, high-volume operational workflows into clear, decision-ready product systems that reduce manual effort.
Overview
Rainfocus
Problem Statement & Summary:
As the sole UX designer, I led discovery, testing, and handoff of a reworked package waitlist experience that helped admin teams manage invites, track outcomes, and report progress without relying on external tools or manual data cleanup. Clients managing a feature called package waitlists, were handling thousands of attendees with tools that lacked search, visibility, and lifecycle tracking, forcing manual workarounds, fragmented reporting, and high operational risk.
Team:
- Product Manager
- UX designer (me)
- QA
- UI Developer
- Front & Back end developers
Timeline:
Design & Validation: 4 weeks, followed by phased development releases
SaAs
Registration
B2B
Discovery & Problem Framing
I partnered with internal admin users and clients to understand how waitlists were actually used at scale, uncovering that teams were not managing lists sequentially but instead making data-driven decisions across purchasing, upgrades, and executive access.
Defining the Right Scope
I synthesized research into clear, solvable problem areas and aligned with product and engineering on what would deliver the most impact within realistic development constraints, while documenting larger segmentation needs for future roadmap consideration.
Design Exploration & A/B Testing
I designed two distinct prototypes and ran structured A/B tests with consistent tasks and questioning to validate clarity, task success, and expectation alignment, using behavioral observations to guide iteration rather than preference alone.
Iteration & Validation
Insights from testing were consolidated into a single refined solution, improving search-ability, status tracking, and visibility into invite outcomes, while eliminating the need for custom attributes and external reporting.
Delivery & Rollout Strategy
I partnered closely with product and engineering to stage the rollout, ensuring the solution could ship incrementally while helping admin users adapt smoothly to new workflows without disruption.
Final Solution
©Baylee Froerer
• 2026 • Remade far too many times to count